Pleased to meet you!

We’re so honored you’re here. Welcome to the family!

Our team boasts a tremendous amount of creative design talent and when we’re all together it’s pure magic and usually a lot of laughter. Although working in a fast-paced, often high stress, creative atmosphere isn’t always easy. Whether we’re designing 40 centerpieces in the shop or running up and down a 10’ ladder creating an installation, we know how to work hard, have fun, and make it all look good!

Cumulatively, our team has strong backgrounds in studio art, architecture, interior design, communication, visual merchandising, and customer service, but floral and event design is our common thread and our shared passion. We love creating beauty that enriches the lives of our clients on a daily basis as well as life’s most important moments. We look forward to getting to know you and bringing your story to life.

Our Team
Our Team
Our Team


As the owner of Fiore, Chelsea’s love for delivering refreshing floral arrangements and dedication to customer service has earned the shop its award-winning reputation. With 20 years of experience in the design world, Chelsea lives for style and her colorful concepts come from her ability to find inspiration in nature, fashion, and interior design. After earning a degree in Architecture and Art History, she knows design is most powerful when it tells a story and loves layering textures and materials to create compelling spaces and compositions. Chelsea has always wanted to own her own business and cultivate a creative studio for designers to learn, grow, and work together. Chelsea and her husband Logan met in San Diego, CA, and have loved calling Wilmington home since 2011. Together, they have two sweet babes, Lilly and Ryder.


Adventuring out of small town Rougemont, North Carolina this ray of sunshine moved to Wilmington to attend UNCW. Ashley graduated with a degree in Communication Studies and began her journey in the flower world as an intern for a wedding planner while in school. She quickly found her passion for floral design and put her leadership skills to work at Fiore. As our shop manager, Ashley has led our team in countless weddings and events with confidence and grace. Her love of design, attention to detail, and creative problem-solving skills ensure that every event is far beyond our client’s expectations. Ashley is a joy to be around and we love having her at the shop!


Joining our team in the middle of a busy wedding season over 4 years ago, this designer immediately felt like family. She has over 8 years of experience in the floral industry and loves to explore new mechanics and create installations. Graduating from UNCW with a degree in studio art, Tessa is a classically trained, free-spirited artist who has a passion and drive for all things floral and plant-related. With a natural ability to lead and compassion to help others, Assistant Manager is a title Tessa wears well. Her kind and gentle nature make her a favorite among customers and she is constantly pulling inspiration from the natural world.


This charismatic soul joined our team after returning to Wilmington from NYC. Graduating from UNCW with a degree in Recreational Therapy, her passion is helping others. Her loving personality and kind heart makes her the perfect addition to our team! You will find her smiling in the shop on the design floor or at a wedding as part of our coordination team. Hannah tied the knot with her sweetie, Matt, in 2016 at one of our favorite venues, Wrightsville Manor. 




Coming to Wilmington from Winston-Salem to attend UNCW, this kind soul received her studio art degree in 2021.  Her creative and fun personality shows through each and every arrangement in the shop and with every wedding installation! She shines on the design floor and can always be found helping customers over the phone and in person with a smile on her face. 



Leaving her hometown in Ohio, Gabrielle ventured to the South to attend Clemson University. She worked at non-profit organizations in DC and later in Wilmington planning fundraising events, while assisting a wedding planner on the side. She eventually found her love for weddings and joined our team full-time! Her bright personality and determined nature make her the perfect addition to our wedding planning and coordination team. 


Meet Otis; everyone’s favorite shop dog and the only staff member to win “Employee of the Month” for 12 consecutive months! Otis works extremely hard so don’t be surprised if you find him taking a quick power nap in the back. His role as door greeter is one that is quite important to him and one he looks forward to completing each and every day. Stop by; he only charges an entry fee of 1 belly rub. 

We're happy you're here! Use code BLOOMSHOP to receive 10% off your order of $150 or more!