Pleased to meet you!

We’re so honored you’re here. Welcome to the family!

Our team boasts a tremendous amount of creative design talent and when we’re all together it’s pure magic and usually a lot of laughter. Although working in a fast-paced, often high stress, creative atmosphere isn’t always easy. Whether we’re designing 40 centerpieces in the shop or running up and down a 10’ ladder creating an installation, we know how to work hard, have fun, and make it all look good!

Cumulatively, our team has strong backgrounds in studio art, architecture, interior design, communication, visual merchandising, and customer service, but floral and event design is our common thread and our shared passion. We love creating beauty that enriches the lives of our clients on a daily basis as well as life’s most important moments. We look forward to getting to know you and bringing your story to life.

Our Team
Our Team
Our Team


As the owner of Fiore, Chelsea’s love for delivering refreshing floral arrangements and dedication to customer service has earned the shop its award-winning reputation. With 20 years of experience in the design world, Chelsea lives for style and her colorful concepts come from her ability to find inspiration in nature, fashion, and interior design. After earning a degree in Architecture and Art History, she knows design is most powerful when it tells a story and loves layering textures and materials to create compelling spaces and compositions. Chelsea has always wanted to own her own business and cultivate a creative studio for designers to learn, grow, and work together. Chelsea and her husband Logan met in San Diego, CA, and have loved calling Wilmington home since 2011. Together, they have two sweet babes, Lilly and Ryder.


Adventuring out of small town Rougemont, North Carolina this ray of sunshine moved to Wilmington to attend UNCW. Ashley graduated with a degree in Communication Studies and began her journey in the flower world as an intern for a wedding planner while in school. She quickly found her passion for floral design and put her leadership skills to work at Fiore. As our shop manager, Ashley has led our team in countless weddings and events with confidence and grace. Her love of design, attention to detail, and creative problem-solving skills ensure that every event is far beyond our client’s expectations. Ashley is a joy to be around and we love having her at the shop!


Joining our team in the middle of a busy wedding season, this designer immediately felt like family. She has over 6 years of experience in the floral industry and loves to explore new mechanics and create installations. Graduating from UNCW with a degree in studio art, Tessa is a classically trained, free-spirited artist who has a passion and drives for all things floral and plant-related. Her kind and gentle nature make her a favorite among customers and she is constantly pulling inspiration from the natural world.


Returning to Wilmington from Nashville, this humble and kind-hearted soul found her way to our shop and we are so thankful she did! Working on a floral truck in Nashville, Alyssa knows (and loves) her flowers and has the ability to pull together beautiful designs in a flash. With her degree in interior design, Alyssa is always on top of the latest trends and knows how to create floral designs that complete a space. Her warm nature and excellent customer service make all clients feel right at home on the phone or when they step into our shop.


Ally knows how to be most efficient all while making sure everyone is having a good time. When her mind is set, she does not stop until the challenge is completed beyond expectations. Her energetic spunk and creative personality is the perfect match for our team! From delivering fresh flowers from the shop to your doorstep, prepping flowers on the design floor, assisting with event set-ups, and helping customers in the shop… We don’t know what we’d do without her!


Returning to Wilmington from NYC, this charismatic soul joined our team in the fall. Graduating from UNCW with a degree in Recreational Therapy, her passion is helping others. Hannah tied the knot with her sweetie, Matt, in 2016 at one of our favorite venues, Wrightsville Manor. You will find her smiling face delivering fresh blooms to your door and lending a helping hand on the design floor.




Born and raised in Goldsboro, North Carolina, Lauren moved to Wilmington to attend UNCW.  She is working towards her degree in Communication Studies and we are lucky to have her on our team part time. With her positive, easy going, and determined attitude, she has quickly learned the ins and outs of our shop and is such a wonderful addition!